Sports
Fit-Challenge
Fit-Challenge aimed to inspire people to become their best selves through outdoor group training, focusing on fitness, social connection, and healthy habits.
How we spotted a market-fit
We saw a market fit in the growing demand for accessible, community-driven fitness experiences that moved beyond traditional gyms. By offering outdoor group training tailored to all fitness levels and focusing on holistic health—including exercise, diet, sleep, and hydration—we addressed a gap for those seeking social connection and guidance in their wellness journey.
This approach resonated with a wide demographic, from young adults to seniors.
Results
The results were transformative. Fit-Challenge quickly grew from its first group of over 150 paying members to over 300 in its final group during my tenure. Our focus on holistic health and social connection resonated with a diverse age group, from 18 to 65+.
Today, Fit-Challenge has expanded to over 20 Danish cities, positively impacting thousands of people daily through community-driven training and wellness programs.
300+
2+ Months
Politiken
While most of my client reviews are NDA-protected (because, you know, top-secret agency white label stuff), I managed to sneak in a few favorites from my previous partners.
